What is the answer to the USA Today Crossword clue "Word before "new" or "loyalty"" from July 29, 2026?

Crossword clue

“Word before "new" or "loyalty"”

This clue appeared as 52-Down in the USA Today Crossword on Wednesday, July 29, 2026. The answer has 5 letters.

Answer · 5 lettersFirst appearance

BRAND

Letters5

Starts withB

Ends withD

Vowels1

Where this clue has appeared

USA Today Crossword
Jul 29, 20265 letters→

About this clue

The clue “Word before "new" or "loyalty"” ran in the USA Today Crossword on July 29, 2026 as 52-Down. Its answer is a 5-letter word that starts with B and ends with D, with only 1 vowel, so think abbreviations or consonant clusters.

See every answer from the puzzle on the USA Today Crossword page for July 29, 2026, or learn how clues like this work in our guide to crossword clue types.

More clues from this puzzle

1ALike a crisp day5 letters 6ACovered in grease4 letters 10ALeave out4 letters 14A"I'm jumping for joy . . ."5 letters 15AHightail it4 letters 16A"Pink" in Spanish4 letters 17AHip-hop collective5 letters 18ALike 58-Across that have been open for a while4 letters

FAQ

What is the answer to the “Word before "new" or "loyalty"” clue?+

The answer is BRAND (5 letters), from the USA Today Crossword of July 29, 2026.

Where has this clue appeared?+

We have seen it 1 time in the USA Today Crossword.

How do I find other USA Today Crossword answers?+

Open the full list of answers for July 29, 2026, or browse every date on the USA Today Crossword hub.